AmyAnn Cadwell is a media entrepreneur, angel investor, and impact advisor. Over the last 15 years, she has nurtured self-funded side projects into global media companies, maintaining independent ownership and a strong commitment to social impact. Her mission is to continue serving global audiences with sincere care and to support other entrepreneurs in the wellness and sustainability verticals through impact investment and consulting.
Vrai Media
Founder / CEO
Vrai Media is a global lifestyle media company with a collection of brands that come together to support the care of its readers and the planet.
In 2014, AmyAnn Cadwell co-founded The Good Trade as a resource for readers seeking sustainable shopping recommendations and editorials on slow living. Alongside an incredible team, she has grown the brand organically to reach over 100 million readers annually. The site has been featured as a beloved women’s media brand in The New York Times, Forbes, Fast Company, TechRadar, and New York Magazine. Its daily newsletter, The Daily Good, serves a community of 250,000 enthusiastic subscribers and was honored with a 2023 Webby People’s Voice Award. In early 2024, the team launched Good Gear—The Good Trade’s first sister site—dedicated to reviewing emerging wellness technologies with an inclusive voice and fresh perspective.
Soundly
Co-Founder
Soundly is the first-ever hearing health marketplace where consumers can compare devices and access care in one place.
In 2022, AmyAnn Cadwell co-founded Soundly to support its mission of making hearing health more accessible for all. Soundly is the first digital marketplace where consumers can compare hearing aid devices through rigorous, independent reviews and access care from anywhere. Since its launch, the company has been featured in The New York Times, Forbes, Fortune, AdAge, and the Los Angeles Times for bringing transparency and advocacy to an underserved area of healthcare.
Investor, Advisor Speaker
As an angel investor, advisor, and limited partner in Palette Ventures, AmyAnn supports early-stage startups in wellness, sustainability, and social impact. She has worked with founding teams at Tia, Kintra, SuperCircle, Wooden Spoon Herbs, itselectric, and others. AmyAnn has spoken at Harvard, UCLA, and USC, and led panels for brands like Patagonia on entrepreneurship, sustainability, and women’s wellness.
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